A woman sitting on a yellow stool in front of a dark gray brick wall with a large sign that reads 'Almost There' with an arrow pointing to the right. She is smiling, wearing a colorful shirt, a red jacket, blue jeans, and red sneakers.
A woman sitting on a yellow stool in front of a dark gray brick wall with a large sign that reads 'Almost There' with an arrow pointing to the right. She is smiling, wearing a colorful shirt, a red jacket, blue jeans, and red sneakers.

Coaching for founders and makers

You've built something that's working. A creative sidey gaining traction, a company approaching its next stage. But somewhere between where you are and where you want to be, there's a roadblock you keep circling.

Maybe it's communication. Maybe it's confidence. Maybe it's the gap between the weekend hobby and a functioning business.

How it works

A woman wearing a colorful geometric patterned top, a gold crown with red gems, and blue jeans standing against a dark gray brick wall.

I work with founders and makers who have something worth building properly, and need a thinking partner who's done the operational and strategic work before.

With founders and CEOs, that's often board readiness, investor relationships, operational hygiene, or navigating growth without losing the plot.

With makers, it's usually turning the side hustle into a real business: giving the work the attention it deserves and building the commercial confidence to back your creative instincts.

I've co-founded a fintech, sat on boards, and built investor relationships from scratch, and then done the whole thing again by building my own creative practice from the ground up.

Book a free intro call
Book a free intro call
A woman with shoulder-length blonde hair, wearing a burgundy blazer and white top, smiling while sitting by a large window in a high-rise building with cityscape in the background.

“You showed me it's possible to have massive impact while still prioritising family. Your experience on boards and in business meant the advice was always grounded, never theoretical.”

— Camilla Roberts, CEO, Scale Impact

A middle-aged woman with blonde hair and glasses, wearing a black sweater with a white collar, standing against a plain off-white wall.

“My website hadn't kept up with where my practice had gone. I'd developed a real focus on sustainable design but none of that was coming through, so I wasn't leading with the thing that actually mattered most to me.

Aprill gave the site a proper makeover and suddenly it reflected who Studio Ester actually is now. That made all the difference. For the first time I felt confident sending people there, which meant I actually started marketing my business instead of avoiding it.

I've since brought Aprill back to help me get across AI as a tool for my practice. If you need someone who can make your work look and read like it should, she's the person”

— Anna Power, Principal, Studio Ester

A box of assorted colorful donuts, including pink frosted with rainbow sprinkles, chocolate frosted, and pink frosted with multicolored round candies, held by a person with purple glittery nail polish.

I work practically with the tools reshaping how small businesses operate, AI included. I've seen and made the mistakes I can help you avoid.

I'm the sort of person who brings donuts to disaster planning. I'll be honest with you, but I won't make it heavy.

Coaching is 1:1 and runs on your schedule. Start with a single Clarity Session and we’ll work it out from there.

Book a free intro call
Book a free intro call